Marvel & Netmarble introduce Luna Snow – a Korean pop star with an icy super hero secret identity!
Last year, Marvel Games and Netmarble added the original Marvel character Sharon Rogers — an alternate reality daughter of Steve Rogers and Peggy Carter who took up the mantle of Captain America — to “Marvel Future Fight.” The “Marvel Future Fight” community swiftly embraced this new star and she quickly became the most popular female hero in the game’s entire roster. Building on that success, Netmarble is proud to announce the debut of Marvel Future Fight’s newest original character, Korean pop star turned Super Hero, Luna Snow.
Responding to local audiences’ request for culturally resonating characters that are also authentically Marvel, Korean developer Netmarble Games Corp worked closely with Marvel to develop Luna Snow’s powers, personality, visuals, origin and ongoing story.
“Since Captain America Sharon Rogers’ debut, we continued our push to introduce new and exciting original characters into ‘Marvel Future Fight.’ Our creative process began when Netmarble Monster expressed an interest in debuting an ice magician character that plays both the role of healing and dealing damage,” said Marvel Games Senior Producer Danny Koo. “We worked closely with Netmarble Monster’s art director Jee-Hyung to come up with Luna Snow’s look, which includes an iconic emblem consisting of a half-moon crest that mirrors an ice symbol on her jacket, belt buckles, and of course, her necklace. Her icicle earrings and differently colored eyes, which complete her half-dark and half-light ice look, were meticulously designed with modern K-Pop culture in mind. It was over a bowl of ramen with Bill Rosemann that her hero name popped up into my mind! Seol Hee (Luna Snow’s civilian name) roughly translates to “Snow Hope” and embodies the characteristics of a hero who will step up and help people in need.”
“Marvel has the greatest fans around the world, and they deserve heroes that they can not only cheer on as they fight evil, but also connect with on a personal level,” said Marvel Games Executive Creative Director Bill Rosemann. “From her underdog beginnings as a young woman trying to realize her dreams, to her noble sacrifice which results in her gaining phenomenal powers, Luna Snow is a strong modern warrior who represents everyone who struggles with great obstacles but still rises to face their challenges. We are honored to join our friends at Netmarble and once again add another new star to the Marvel Universe!”
“We are very proud that the second original character born of our game, ‘Marvel Future Fight,’ is of Korean nationality,” said Netmarble Monster and “Marvel Future Fight” Art Director Jee-Hyung Lee. “While Luna Snow began her career as a K-pop artist, she is expressed as a strong, charismatic, and sophisticated female warrior in our game. As a hero of dualistic nature, holding the power of both White and Dark Ice, we believe Luna Snow is sure to make the new year ‘Icy Hot’!”
The Story of Luna Snow
Seol Hee was an aspiring singer hoping to use her voice and dancing skills to earn enough money to take care of her elderly grandmother, who has raised Seol since the tragic deaths of her parents. When the science-obsessed organization known as A.I.M. ambushed a Stark Industries event where Seol was performing, Seol bravely attempted to defend the attendees, resulting in A.I.M. soldiers locking her in a hi-tech storage freezer. While trying to escape, Seol was exposed to the contents of an advanced cold-fusion energy experiment, which unexpectedly granted her control over frozen elements. Using her newfound powers to fight back, Seol surprised and defeated the A.I.M. forces’ attack. Dubbed “Luna Snow” by the press, Seol’s heroic actions made her an overnight sensation, and she now uses her talents and powers as a part-time pop star and full-time Super Hero!
To celebrate this historic event, Netmarble will open a pre-registration event from January 10 to January 23 where players can sign up to learn more about this unique new character. By pre-registering, players will unlock in-game crystals and other rewards. The rewards increase in value as the total number of pre-registered players increases–so the more people that sign up, the more everyone gets rewarded!
After the pre-registration period has ended, “Marvel Future Fight” will unveil Luna Snow’s story and video, sharing Marvel’s newest Super Hero with the rest of the world.