Accomplished comics executive's global storytelling and talent vision set to lead the House of Ideas

Marvel Entertainment, the world’s most prominent character-based entertainment company, announced today that C.B. Cebulski has been promoted to Marvel Comics Editor-in-Chief effective November 17, 2017. Former Editor-in-Chief Axel Alonso has mutually parted ways with the company. The announcement was made by Dan Buckley, President, Marvel Entertainment.

In his new role, Mr. Cebulski will oversee all day-to-day editorial and creative aspects of Marvel’s publishing division.  This includes driving the overall editorial creative vision, shaping the larger story direction of the Marvel Comics line-up, and bringing to Marvel the world’s best and brightest writers and artists. Additionally, Mr. Cebulski will be furthering Marvel’s efforts to expand the publishing division internationally.

During his more than 15-year tenure at Marvel, Mr. Cebulski has established himself as one of the industry’s top editors, storytellers, and talent recruiters.  His editorial and writing highlights include the hit comic book series, RUNAWAYS by Brian K. Vaughn and Adrian Alphona, and MARVEL FAIRY TALES. He is also a renowned talent recruiter, helping to sign the industry’s top talent including Skottie Young, Adi Granov, Sara Pichelli, Phil Noto, Steve McNiven and Jonathan Hickman, among others.

Over the past 6 years, Mr. Cebulski has been at the forefront of Marvel Entertainment’s global expansion, as both VP, International Development Brand Management and most recently VP, Marvel Brand Management and Development, Asia.  In these roles, he has been instrumental in exploring new opportunities for Marvel in both emerging and established markets. Mr. Cebulski also paved the way for the further globalization of the Marvel Universe — overseeing groundbreaking deals with manga publisher Kodansha in Japan, webcomics platform Daum in Korea and content creator NetEase in China, bringing Marvel to Asian markets through localized stories and characters.  He has also helped introduce fresh new creative styles to the company’s world-renowned Super Hero franchises across comics, animation and games through the recruitment and development of numerous international artists and writers.

“C.B. is one of the most well-known, liked and respected editors and personalities in the comics industry.  He has a keen understanding of the Marvel brand, and knows the importance of publishing within the larger Marvel ecosystem,” said Dan Buckley, President, Marvel Entertainment.  “As our characters continue to reach unprecedented levels of global popularity, we need to ensure our core comic business sets the standard with fresh and compelling graphic storytelling that excites both our longtime fan base and new fans. Marvel has set a high bar for super hero stories for over 75 years, and we believe C.B. is perfectly positioned to take Marvel Comics to new heights.”

Mr. Cebulski takes the helm at Marvel Comics at a time the division continues to dominate the market.  Marvel consistently leads in both market and dollar share, with Marvel comics regularly in the top 5 best-selling in the industry. Over the past five years, comics and collections sales have grown over 30% in the direct market and 60% in the book market. He is inheriting a buzzed about line-up of high-profile initiatives including Marvel Legacy, Venom’s 30th Anniversary, and the AVENGERS: NO SURRENDER weekly series.

Additionally, Mr. Cebulski will be tasked with bringing his global perspective to his new role.  He will be working closely with comics partners like Panini, NetEase, Daum and Kodansha to expand the everyday Marvel Comics experience for fans across the world.

“Spending these last 18 months in Asia, and introducing more fans here to the depth of the Marvel Universe, I’ve seen firsthand how our comics and characters constantly bring joy into people’s lives all over the world. I hope to continue capturing that creative magic here at home, and deliver inspirational and entertaining stories that are true to the classic Marvel DNA, but built with an expanding global mindset.”

Mr. Cebulski is relocating from Shanghai to New York.

C.B. Cebulski

About Marvel

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com. ©2017 MARVEL

For media inquiries, please contact:

Timothy Cheng
Marvel Entertainment
tcheng@marvel.com

212-576-8500

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Go inside production of the popular Japanese magazine with C.B. Cebulski!

As more and more fans catch on around the world, Marvel has started to see a growing recognition in international media. A popular Japanese magazine called “Pen Plus” recently devoted an entire issue to all things Marvel.

We caught up with C.B. Cebulski, who helped arrange this Marvel extravaganza.

Marvel.com: Can you give us a little background on the “Pen Plus” Marvel issue?

C.B. Cebulski: We’ve seen the Marvel brand growing in Asia pretty rapidly, especially over the last three to five years. But we’ve had a bit of a tougher time in Japan, honestly, because we see so much domestic competition, from the large amount of manga and anime, to a lot of home-gown, live-action hero shows. Even the domestic film industry in Japan does extremely well, both live-action and animation. But over the last few years, that has started to change, thanks not only to our films but also some of the things that Disney Japan has done with apparel and with the “Marvel Tsum-Tsum” game that came out last year—just some really innovative ideas. So we’ve seen a lot of focus on the characters, the heroes, and everyone loves the red brick logo.

“Pen” approached us through Disney Japan, and they didn’t just want to do an article, they wanted to do a whole issue, from the first page to the last page, focusing on Marvel. The primary writer was Akihide Yanagi.

Marvel.com: Can you tell us a little more about “Pen Plus”?

C.B. Cebulski: “Pen Plus” is a very prestigious Japanese magazine in terms of pop culture, design, and that young adult audience of 20- and 30-somethings who consider themselves worldly, international, and into cool photography and cool topics.

Marvel.com: How did you get involved with this project?

C.B. Cebulski: They approached one of our friends at Disney Japan, Michiko Hashida. I’d consider her one of Marvel’s biggest supporters in the Disney Japan organization. She works really tirelessly to help build Marvel, not just because it’s her job but because as a fan, she also loves this stuff. And she got in touch with the editor at “Pen Plus,” Yoshihiro Watanabe, who had this idea and brought it to me. We in turn brought it to Dan Buckley, Axel Alonso, and Tom Brevoort at Marvel, and arranged everything from there. It included a trip for them to New York to meet with the editors and do photo shoots for two days, they went to the set of “Marvel’s Agents of S.H.I.E.L.D.” for a couple days, they had access to Marvel Studios. So it was really comprehensive, anything you could possibly want to know about Marvel. Then they went back to Japan, talked to a lot of our partners there about what comics they’d published, they talked to Japanese celebrities who love Marvel, and really showed Marvel as the cool company we all know it is but other people there might not.

Marvel.com: What was your experience like, connecting with others at the magazine?

C.B. Cebulski: I loved it. I could sit here and talk about Marvel all day. I’ve loved Marvel since I was a kid, and I have the dream job; I wake up every day with a smile on my face. And in working with “Pen Plus,” it struck me as interesting because I take certain things for granted; I assume that people know about Peter Parker, or they know who’s under the Iron Man armor. But talking to people who don’t know that stuff, it always feels eye-opening for me to realize how much I know about Marvel, but how little I sometimes know about what other people know about Marvel, and how much room we have to grow, and that really helps me do my job.

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