The ice-wielding K-pop star joins the mobile game!

Luna Snow has arrived in “Marvel Future Fight”!

Designed from the ground up by developer Netmarble in collaboration with Marvel Games, the new hero made her debut in the fight last week. Hailing from Korea, Luna Snow—A.K.A. Seol Hee—gained prominence as a K-Pop singer before taking on her powerful icy abilities and assuming her new super hero mantle.

We sat down with Marvel Games Creative Director Bill Rosemann and Senior Producer Danny Koo—as well as Netmarble Development Director Min Kyun Kim and Art Director JeeHyung Lee—to learn more about Luna’s creation and her role in the game!

Marvel.com: Luna Snow is the second original character to be created for “Marvel Future Fight.” The first—Sharon Rogers Captain America—emerged as part of an event across several Marvel mobile games, but Luna is an event unto herself. How did her creation come about?

Bill Rosemann: Luna Snow’s origins were the result of a combination of events: a request for a character with a specific power set and type of gameplay (an “ice magician” who could both heal and do damage), a desire to follow up on the success of the creation of Sharon Rogers Captain America with another popular all-new character, andperhaps most importantlya continuation of our commitment to introduce characters that are both culturally resonating and also authentically Marvel. With those goals as our north star, Danny Koo and I worked closely with Netmarble Art Director Jee-Hyung Lee to develop Luna Snow’s name, powers, personality, visuals, backstory, origin, gameplay, and every element of her big launch…including the lyrics of her first hit song!

Danny Koo: We learned a lot with the debut of Sharon Rogers and worked with the Netmarble team on how to introduce a new character in a big way. This is the result of a great collaboration with Netmarble on every single detail and aspect of Luna Snow and we are very pleased with the results, as you can see. With Luna as a pop star, we needed to invent a hit song of the same magnitude. The lyrics are carefully crafted in both Korean and English and really relate to Luna Snow.

Min Kyun Kim: Launching an original character for “Marvel Future Fight” has been an inspiring experience for us. Since Sharon Rogers debuted, we’ve been looking forward to the day we could give our loyal fans another original character dedicated to the game.

Marvel.com: Luna gets her start as a Korean pop star. Even after developing her powers and choosing to live as a super hero, she continues performing K-pop. How does she balance these two lives?

Min Kyun Kim: The life of a pop idol and the life of a super hero are very difficult ones. But the two halves have one thing in common: both require a love for people. Both lives can be lonely and difficult, but Luna accepts these difficulties and strives to find balance between the two to make the best of both her idol talents and super hero abilities.

Bill Rosemann: That’s the classic collision of “the super hero and the civilian” that all great Marvel characters must juggle, right? Like Peter Parker trying to make a living as a photographer for the Daily Bugle while also protecting New York City as Spider-Man, or Matt Murdock trying to deliver justice in the courtroom as a lawyer while also fighting evil in Hell’s Kitchen as Daredevil…it’s that push and pull between our characters’ separate lives that’s a key ingredient in all things Marvel.

Danny Koo: I think Luna Snow gets it. I imagine if there were ever evil doers that chose to invade one of her concerts, she’d choose to save the public from harm’s way ahead of continuing her performances. If there was an invasion of some sort, I think she’d cancel her shows to help others in need.

Marvel.com: Luna is one of a few heroes whose identities are known to the public from the get-go. How does this influence her?

Min Kyun Kim: Luna is a K-pop star with loyal fans; she enjoys the limelight and the attention. Luna is enjoying the attention from revealing her identity and it’s actually increased her fanbase. But now she’s fully exposed to any dangers that come her way, which is something she’ll be dealing with for a long time.

Bill Rosemann: Luna will have to learn from Marvel’s first family, the Fantastic Four, who blazed the trail as Marvel’s first super hero celebrities. How do you pursue your career dreams, take care of your family, and also battle villains? She’ll have to dig deep to face all of these unique challenges.

Danny Koo: It’s important to see how a hero can juggle her everyday life between her civilian job and her heroic duty. Seol Hee already has a kind and caring heart, illustrated by her care for her grandmother. She uses her talent to support her grandmother financially. She was already a hero before she became Luna Snowhaving her new power just means she can do more for others.

Marvel.com: Luna now joins a small, but growing, group of Asian heroes in the Marvel pantheon.

Bill Rosemann: As Marvel Games are driven to honor Marvel’s history of inclusivity, it’s important that we continue creating characters and stories that meaningfully reflect the lives of True Believers around the world!

Marvel.com: What was the design process behind her look and costume?

Danny Koo: I set out the requirements for what I wanted to see and quickly established the baseline style and colors with JeeHyung, the art director. I had this idea in my head and JeeHyung just amazed me with his ability to take that and make it a reality. He’s an amazing artist and we are grateful for his huge influence on the design, including her iconic emblem (a half-moon crest that mirrors an ice symbol on her jacket, belt buckles, and of course, her necklace). Her icicle earrings and differently colored eyes, which complete her half-dark and half-light ice look, were meticulously designed with modern K-pop culture in mind.

JeeHyung Lee: We had various ideas in mind before we landed on the idea of a K-pop star. We narrowed our ideas to what we thought was very cool and we gave her ice powers, since no other characters in “Marvel Future Fight” had ice powers. We gave her dark ice and light ice powers so that she became a hero with two different abilities who balances her powers between her two handsmuch like she balances her two different lives. We designed her hairstyle, costume, and even her mismatched eyes to tie in with the duality of her powers. Even her symbol consist of two different elementsa black moon and a white snow flake.

Marvel.com: How will her icy abilities play out in “Marvel Future Fight?”

Danny Koo: She has that combination of destructive dark ice, healing light ice, and her pop star moves, so it is very refreshing to see all these abilities come to life. For every ability, we’re careful to make sure that her icy powers shine through in the midst of a heated battle. I look forward to seeing everyone try her abilities out!

Marvel.com: Will players also see Luna apply her skills as a pop idol in battle?

Danny Koo: Her ability sets are thematically appropriate for an idol. I worked with the game design team to make sure to amplify her personality not just through her animations and visual effects, but also the overall theme music when you actually play her in a battle.

Min Kyun Kim: It will be very apparent that she is a K-pop star in the game. We added a new effect called ‘charm,’ which allows her to capture her enemy’s heart with her charisma. Those affected will be drawn to Luna and will not be able to do anything. She’ll also show off her dance moves when she uses her skills!

Marvel Future Fight is available worldwide on the App Store® and Google Play™. For all the latest on “Marvel Future Fight,” stay tuned to Marvel.com and @MarvelGames on Twitter!

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Marvel & Netmarble introduce Luna Snow – a Korean pop star with an icy super hero secret identity!

Last year, Marvel Games and Netmarble added the original Marvel character Sharon Rogers — an alternate reality daughter of Steve Rogers and Peggy Carter who took up the mantle of Captain America — to “Marvel Future Fight.” The “Marvel Future Fight” community swiftly embraced this new star and she quickly became the most popular female hero in the game’s entire roster. Building on that success, Netmarble is proud to announce the debut of Marvel Future Fight’s newest original character, Korean pop star turned Super Hero, Luna Snow.

Responding to local audiences’ request for culturally resonating characters that are also authentically Marvel, Korean developer Netmarble Games Corp worked closely with Marvel to develop Luna Snow’s powers, personality, visuals, origin and ongoing story.

“Since Captain America Sharon Rogers’ debut, we continued our push to introduce new and exciting original characters into ‘Marvel Future Fight.’ Our creative process began when Netmarble Monster expressed an interest in debuting an ice magician character that plays both the role of healing and dealing damage,” said Marvel Games Senior Producer Danny Koo. “We worked closely with Netmarble Monster’s art director Jee-Hyung to come up with Luna Snow’s look, which includes an iconic emblem consisting of a half-moon crest that mirrors an ice symbol on her jacket, belt buckles, and of course, her necklace. Her icicle earrings and differently colored eyes, which complete her half-dark and half-light ice look, were meticulously designed with modern K-Pop culture in mind. It was over a bowl of ramen with Bill Rosemann that her hero name popped up into my mind! Seol Hee (Luna Snow’s civilian name) roughly translates to “Snow Hope” and embodies the characteristics of a hero who will step up and help people in need.”

“Marvel has the greatest fans around the world, and they deserve heroes that they can not only cheer on as they fight evil, but also connect with on a personal level,” said Marvel Games Executive Creative Director Bill Rosemann. “From her underdog beginnings as a young woman trying to realize her dreams, to her noble sacrifice which results in her gaining phenomenal powers, Luna Snow is a strong modern warrior who represents everyone who struggles with great obstacles but still rises to face their challenges. We are honored to join our friends at Netmarble and once again add another new star to the Marvel Universe!”

“We are very proud that the second original character born of our game, ‘Marvel Future Fight,’ is of Korean nationality,” said Netmarble Monster and “Marvel Future Fight” Art Director Jee-Hyung Lee. “While Luna Snow began her career as a K-pop artist, she is expressed as a strong, charismatic, and sophisticated female warrior in our game. As a hero of dualistic nature, holding the power of both White and Dark Ice, we believe Luna Snow is sure to make the new year ‘Icy Hot’!”

The Story of Luna Snow

Seol Hee was an aspiring singer hoping to use her voice and dancing skills to earn enough money to take care of her elderly grandmother, who has raised Seol since the tragic deaths of her parents. When the science-obsessed organization known as A.I.M. ambushed a Stark Industries event where Seol was performing, Seol bravely attempted to defend the attendees, resulting in A.I.M. soldiers locking her in a hi-tech storage freezer. While trying to escape, Seol was exposed to the contents of an advanced cold-fusion energy experiment, which unexpectedly granted her control over frozen elements. Using her newfound powers to fight back, Seol surprised and defeated the A.I.M. forces’ attack. Dubbed “Luna Snow” by the press, Seol’s heroic actions made her an overnight sensation, and she now uses her talents and powers as a part-time pop star and full-time Super Hero!

To celebrate this historic event, Netmarble will open a pre-registration event from January 10 to January 23 where players can sign up to learn more about this unique new character. By pre-registering, players will unlock in-game crystals and other rewards. The rewards increase in value as the total number of pre-registered players increases–so the more people that sign up, the more everyone gets rewarded!

After the pre-registration period has ended, “Marvel Future Fight” will unveil Luna Snow’s story and video, sharing Marvel’s newest Super Hero with the rest of the world.

Marvel Future Fight is available worldwide on the App Store® and Google Play™. For all the latest on “Marvel Future Fight,” stay tuned to Marvel.com and @MarvelGames on Twitter!

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