The ice-wielding K-pop star joins the mobile game!
Luna Snow has arrived in “Marvel Future Fight”!
Designed from the ground up by developer Netmarble in collaboration with Marvel Games, the new hero made her debut in the fight last week. Hailing from Korea, Luna Snow—A.K.A. Seol Hee—gained prominence as a K-Pop singer before taking on her powerful icy abilities and assuming her new super hero mantle.
We sat down with Marvel Games Creative Director Bill Rosemann and Senior Producer Danny Koo—as well as Netmarble Development Director Min Kyun Kim and Art Director JeeHyung Lee—to learn more about Luna’s creation and her role in the game!
Marvel.com: Luna Snow is the second original character to be created for “Marvel Future Fight.” The first—Sharon Rogers Captain America—emerged as part of an event across several Marvel mobile games, but Luna is an event unto herself. How did her creation come about?
Bill Rosemann: Luna Snow’s origins were the result of a combination of events: a request for a character with a specific power set and type of gameplay (an “ice magician” who could both heal and do damage), a desire to follow up on the success of the creation of Sharon Rogers Captain America with another popular all-new character, and—perhaps most importantly—a continuation of our commitment to introduce characters that are both culturally resonating and also authentically Marvel. With those goals as our north star, Danny Koo and I worked closely with Netmarble Art Director Jee-Hyung Lee to develop Luna Snow’s name, powers, personality, visuals, backstory, origin, gameplay, and every element of her big launch…including the lyrics of her first hit song!
Danny Koo: We learned a lot with the debut of Sharon Rogers and worked with the Netmarble team on how to introduce a new character in a big way. This is the result of a great collaboration with Netmarble on every single detail and aspect of Luna Snow and we are very pleased with the results, as you can see. With Luna as a pop star, we needed to invent a hit song of the same magnitude. The lyrics are carefully crafted in both Korean and English and really relate to Luna Snow.
Min Kyun Kim: Launching an original character for “Marvel Future Fight” has been an inspiring experience for us. Since Sharon Rogers debuted, we’ve been looking forward to the day we could give our loyal fans another original character dedicated to the game.
Marvel.com: Luna gets her start as a Korean pop star. Even after developing her powers and choosing to live as a super hero, she continues performing K-pop. How does she balance these two lives?
Min Kyun Kim: The life of a pop idol and the life of a super hero are very difficult ones. But the two halves have one thing in common: both require a love for people. Both lives can be lonely and difficult, but Luna accepts these difficulties and strives to find balance between the two to make the best of both her idol talents and super hero abilities.
Bill Rosemann: That’s the classic collision of “the super hero and the civilian” that all great Marvel characters must juggle, right? Like Peter Parker trying to make a living as a photographer for the Daily Bugle while also protecting New York City as Spider-Man, or Matt Murdock trying to deliver justice in the courtroom as a lawyer while also fighting evil in Hell’s Kitchen as Daredevil…it’s that push and pull between our characters’ separate lives that’s a key ingredient in all things Marvel.
Danny Koo: I think Luna Snow gets it. I imagine if there were ever evil doers that chose to invade one of her concerts, she’d choose to save the public from harm’s way ahead of continuing her performances. If there was an invasion of some sort, I think she’d cancel her shows to help others in need.
Marvel.com: Luna is one of a few heroes whose identities are known to the public from the get-go. How does this influence her?
Min Kyun Kim: Luna is a K-pop star with loyal fans; she enjoys the limelight and the attention. Luna is enjoying the attention from revealing her identity and it’s actually increased her fanbase. But now she’s fully exposed to any dangers that come her way, which is something she’ll be dealing with for a long time.
Bill Rosemann: Luna will have to learn from Marvel’s first family, the Fantastic Four, who blazed the trail as Marvel’s first super hero celebrities. How do you pursue your career dreams, take care of your family, and also battle villains? She’ll have to dig deep to face all of these unique challenges.
Danny Koo: It’s important to see how a hero can juggle her everyday life between her civilian job and her heroic duty. Seol Hee already has a kind and caring heart, illustrated by her care for her grandmother. She uses her talent to support her grandmother financially. She was already a hero before she became Luna Snow—having her new power just means she can do more for others.
Marvel.com: Luna now joins a small, but growing, group of Asian heroes in the Marvel pantheon.
Bill Rosemann: As Marvel Games are driven to honor Marvel’s history of inclusivity, it’s important that we continue creating characters and stories that meaningfully reflect the lives of True Believers around the world!
Marvel.com: What was the design process behind her look and costume?
Danny Koo: I set out the requirements for what I wanted to see and quickly established the baseline style and colors with JeeHyung, the art director. I had this idea in my head and JeeHyung just amazed me with his ability to take that and make it a reality. He’s an amazing artist and we are grateful for his huge influence on the design, including her iconic emblem (a half-moon crest that mirrors an ice symbol on her jacket, belt buckles, and of course, her necklace). Her icicle earrings and differently colored eyes, which complete her half-dark and half-light ice look, were meticulously designed with modern K-pop culture in mind.
JeeHyung Lee: We had various ideas in mind before we landed on the idea of a K-pop star. We narrowed our ideas to what we thought was very cool and we gave her ice powers, since no other characters in “Marvel Future Fight” had ice powers. We gave her dark ice and light ice powers so that she became a hero with two different abilities who balances her powers between her two hands—much like she balances her two different lives. We designed her hairstyle, costume, and even her mismatched eyes to tie in with the duality of her powers. Even her symbol consist of two different elements—a black moon and a white snow flake.
Marvel.com: How will her icy abilities play out in “Marvel Future Fight?”
Danny Koo: She has that combination of destructive dark ice, healing light ice, and her pop star moves, so it is very refreshing to see all these abilities come to life. For every ability, we’re careful to make sure that her icy powers shine through in the midst of a heated battle. I look forward to seeing everyone try her abilities out!
Marvel.com: Will players also see Luna apply her skills as a pop idol in battle?
Danny Koo: Her ability sets are thematically appropriate for an idol. I worked with the game design team to make sure to amplify her personality not just through her animations and visual effects, but also the overall theme music when you actually play her in a battle.
Min Kyun Kim: It will be very apparent that she is a K-pop star in the game. We added a new effect called ‘charm,’ which allows her to capture her enemy’s heart with her charisma. Those affected will be drawn to Luna and will not be able to do anything. She’ll also show off her dance moves when she uses her skills!